Gamasutra Feature Articles: Using Facebook Ads to Find Your Game's Audience

Gamasutra Feature Articles Gamasutra Feature Articles

Using Facebook Ads to Find Your Game's Audience Jun 7th 2012, 04:00 [Marketer and indie developer Christian Fager outlines exactly how to use split testing to hone in on your audience via Facebook ads -- driving traffic to your fan page or home page and determining specifically what demographic is most interested in your title.] If you have never run Facebook ads for your video game, you may be missing out on some very good and inexpensive data about your game's market. We were finding it difficult ...