
I was driving across Seattle's 520 bridge on a beautiful, sunny afternoon on the third day of our Kickstarter campaign, dazed and confused, and momentarily considered hitting the red "abort mission" button on our whole Kickstarter. Fifty-five hours into our campaign and we've only gathered 11 percent of our funding goal. Even worse, I had just glanced at our backer list and recognized nearly half of the names: mostly friends and family. Over 95 percent ...
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