Interview: Using Games To Encourage Less Risky Real-World Behavior

(from Gamasutra...)
 

At first glance, the recently announced partnership between Yale University's Play2Prevent Initiative and Pittsburgh's Schell Games might seem like just another effort to wrap a healthy educational message -- in this case, information about youth HIV risks -- in a palatable candy coating of gaming. But the new collaboration is about much more than just throwing information at players and hoping it will stick. "What we're really striving to do here is behavior change," said ...


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