Gamasutra Feature Articles: Sponsored Feature: Six Best Practices for Retooling Your Virtual Goods Payment System to Increase Conversions

Gamasutra Feature Articles Gamasutra Feature Articles

Sponsored Feature: Six Best Practices for Retooling Your Virtual Goods Payment System to Increase Conversions Mar 2nd 2012, 08:45 Background According to published research, revenues from virtual goods are growing as much as 40 percent per year and U.S. sales could reach $2.1 billion1 in 2011 and $2.4 billion2 during 2012, with an even stronger global market (over $7 billion3), due to strong growth in Asia. Thus, every virtual goods and services provider -- from games to smartphone apps, dating sites to social networks -- should be scrambling for new ways to increase conversion ...