Gamasutra Feature Articles: How Creative Assembly's Process Breeds Quality

Gamasutra Feature Articles Gamasutra Feature Articles

How Creative Assembly's Process Breeds Quality Apr 30th 2012, 04:00 Tim Heaton is the studio director of Creative Assembly, the development studio behind the popular Total War PC strategy franchise and an upcoming Alien action game. How does the developer, which has been part of Sega since it was acquired in 2005, manage to maintain its quality standards for the franchise? In this interview, Heaton describes how the team is structured to deliver 90-plus Metacritic games, how it maintains its autonomy from Sega while still ...