Gamasutra Feature Articles: Understanding User Research: It's Not QA or Marketing!

Gamasutra Feature Articles
Gamasutra Feature Articles

Understanding User Research: It's Not QA or Marketing!
Apr 6th 2012, 04:00
[There is often some confusion among developers with regard to the terminology used by user researchers. Just what is focus testing, what's user testing, and how do the goals and methods of the two differ? The IGDA Special Interest Group for Games User Research (GUR-SIG) would like to clarify the matter once and for all.] In this day and age, it is nearly impossible to think about developing a game without some form of systematic ...
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