Gamasutra Feature Articles: Sponsored Feature: The Cost of Ignorance

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Sponsored Feature: The Cost of Ignorance Jun 18th 2012, 04:00 According to Fiksu, user acquisition costs reached $1.46 per loyal user (defined as users who open an app at least three times) for the month of April. That represents a 78 percent increase since January of this year. So why should a majority of you be paying attention? Let's assume your game is freemium and gets 3 percent paid conversion (Zygna is hovering around 2.2 percent). Your game would need to make at least $49 ...