The motivation to pledge to Kickstarter projects seems not to hinge on flashy perks, previously published titles, or even social media buzz. It's all about the spoken word, the majority of respondents said in last month's Gamasutra-conducted survey. While Kickstarter has shared internal data regarding project success rates, the information around who pledges and what motivates their pledges remains ambiguous. This survey sought to disambiguate that information. For two weeks, the survey was publicized chiefly ...
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