Gamasutra Feature Articles: Predicting Churn: When Do Veterans Quit?

Gamasutra Feature Articles Gamasutra Feature Articles

Predicting Churn: When Do Veterans Quit? Aug 30th 2012, 04:00 In the follow-up to his original article on predicting player churn, Dmitry Nozhnin, head of analytics and monetization at Russian MMO publisher Innova, shares his methodology for predicting when veteran players will quit the game -- identifying when players will drop two to three weeks before they do with 95 accuracy, all carried out in the live environment of the Russian version of NCSoft's Aion. In my previous article, I showed the process we developed ...