Unity Technologies Blog: In-Game advertising with PaeDae

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In-Game advertising with PaeDae
Aug 1st 2013, 10:01, by Kristyna Paskova

How do you monetize iOS games with in-game advertising without breaking up a cohesive gameplay experience? PaeDae, the new Online Service partner to the Asset Store, makes it easy to incorporate advertising in a more subtle, user-initiated approach that  actually benefits your gameplay.
paedae
New Online Services partner - PaeDae
PaeDae’s motto, Everybody Wins, captures the service’s essence: combining achievement rewards with carefully timed ad delivery in a way that is both unobtrusive and enhances the player’s experience at the same time.  How does it work?  PaeDae Rewards is notified when a player reaches a level-up or other moment of success and delivers a reward/ad combination at just the right time: when they’re happy.
1. Interact: The consumer is engaged with your app or game.
2. Achieve: The player reaches a moment of success such as levelling up or completing an achievement
3. Reward: The app presents the player with a combination reward and advertising unit
4. Action: The player enters their email to receive the reward.
PaeDae has an eCPM of $15+, a huge variety of prizes (including real-world swag, coupons, virtual prizes and micro-donations) and can be white-labeled so their SDK can be customized to the look and feel of your apps. Best of all, it’s a snap to implement PaeDae in your Unity iOS game– just grab the SDK from the Asset Store, drop it into your game, publish and start monetizing!
Go to the Asset Store
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