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Gamasutra Feature Articles: EA's Core Strategy: Tech, Teams, Creativity
At Electronic Arts' EA Games label, Patrick Soderlund runs the show. It's within his business that the publisher creates its high-budget games that are targeted towards the dedicated "core" game player. These franchises include Battlefield, Dead Space, Need for Speed, and other major series. So how does Soderlund's label foster innovation, when fans of these long-running franchises have built up years of expectations? That's not the only challenge within EA Games -- the label is ...
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